Candy Crush Saga has added unlimited life to players until April 5, as part of the #PlayApartTogether initiative. This “unlimited live” system is also available to developer King in most other games. Candy Crush Saga’s Twitter account posted this update, stating that it has partnered with the World Health Organization (WHO) as a way to follow physical distance guidelines. Both Android and iOS users can now enjoy unlimited life with Candy Crush Saga. Candy Crush Saga’s Twitter post says: The best we can do to protect each other is to spend time away and follow physical distance guidelines. Therefore, until April 5, most games offer unlimited life. That is, despite multiple failures, players can continue playing without having to wait or pay to resume play.
We’ve partnered with @WHO to encourage our players to #PlayApartTogether. The best thing we can do to protect one another is to spend some time apart and follow physical distancing guidelines. To help, we’re offering unlimited lives across most of our games until 5th April pic.twitter.com/aExzeHZTHf
— Candy Crush Saga (@CandyCrushSaga) March 31, 2020
The game’s Google Play Store and App Store pages say, “To make this time even more fun, we’re releasing unlimited life until April 5.”
#PlayApartTogether is an initiative by the sports industry and WHO to raise awareness about the ailment of coronavirus (or pandemic disease) across the country. 18 game industry leaders have joined the initiative by adding special events, exceptions, activities, prizes and inspiration to their games. These developers include Activision Blizzard, Amazon Mason St Pastor, Big Fish Games, Glow Mobile, Unity, Zenga and Riot Games.