LG is restarting its smartphone technique and, in a real LG approach, the corporate is drip-feeding its particulars. Right this moment we discovered the title of the primary cellphone on reboot, LG Velvet, and a few fascinating design particulars.
LG mentioned, “We’re shifting away from alphanumeric designations in favour of standard and expressive names.” In different phrases, there are not any G-series telephones anymore. Most likely not even the V sequence. This ends one of many longest working flagship telephones within the Android house. Pour one into G.
This official announcement means that LG will undertake its personal title for its subsequent premium cellphone, following an unconfirmed report final month.
Goodbye LG G9, Hey LG velvet. In keeping with LG, this new handset has a “symmetrical and flowing kind issue,” which makes it “enjoyable to the touch.” In keeping with the corporate, “velvety smoothness” and “premium softness” are two traits of velvet. The raindrop digital camera additionally screams.
LG’s cell unit has raised cash for 20 consecutive quarters. Amongst different points, clunky branding, uninteresting design, and poor product differentiation have additionally made LG smartphones a memorable run. There isn’t any assure that the brand new Velvet will flip round, however what we all know to this point has been cautiously optimistic.
First, the title itself-the firm has eliminated the dreaded ThinQ appendix in favor of a clear and spectacular Monica. That alone ought to assist the following LG cellphone stand out within the alphanumeric permutation.
Second, the promised “premium softness” means that LG is against the shiny, shiny designs which have swept the marketplace for the previous few years. That is one other approach velvet stands out. As well as, LG desperately wants some expertise after years of cussed design.